Services · 01 Strategy

Get the big decisions right before you spend.

The first decisions on a hospitality project (concept, brand, operator, contract) lock in returns for decades. We make sure they’re the right ones.

Questions we answer

Before you start, ask the right questions.

What is the objective of the project?
How should it be positioned in the market?
What product should we build, and for whom?
What will it cost?
How will it stay profitable?
Managed, leased or franchised?
Which brand, and on what terms?
What’s the plan for the next 5–10 years?
Should exit be part of the plan from day one?
Where do we start?

What we do

Shenzhen Shennan Road mixed-use development — Project: Shenzhen Shennan Rd. Mixed Use Development

Make sense of the investment and the market

Market & feasibility study

Can we do it? What should we build? How do we make it pay? We combine market data, operating know-how and investment analysis into a clear go / no-go recommendation, so the project starts on solid ground.

The right brand, on the right terms

Operator selection & contract negotiation

A hotel management agreement can run for 20 years or more. We run a competitive process across international and domestic brands, then negotiate the agreement so the owner keeps the right controls, fees and exit options.

Next stage 02 Development

Facing one of these questions? Talk to a partner.

Tell us about your asset and the decision in front of you. You’ll hear back from the people who will do the work.